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ASEAN is the South-East Asia caucus of countries including Phillipines, Vietnam, Thailand, Indonesia, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. This region is known for a plethora of multi-ethnicities rich in cultures and traditions. From traditional weaving methods to natural raw material productions, ASEAN has them all and now it is critical to conserve them.
for Original Creativity by ASEAN fashion designers

There are many talented fashion designers in the ASEAN region and new wave of emerging fashion talents but they lack the platforms to market themselves and little to no startup capital to jumpstart their career. With the purpose of supporting and promoting ASEAN’s fashion designers to a wider audience, CAFD has established a socio-economic ecosystem which encompasses a fashion and lifestyle e-commerce app and partnerships with leading media and entertainment companies to market ASEAN’s unique creativity to global fashion consumer market, providing ASEAN’s fashion designers one-of-a-kind opportunities to make it in the world of fashion.
Reachable & Responsible Designer wear

Global apparel overconsumption and production of inexpensive ready-made clothing which are being treated disposably not only create excessive waste, but also come with hefty environmental and social costs. At CAFD, we believe the only way to reduce fashion environmental impact and curb wastefulness in the industry is through public awareness and education. We aim to raise awareness through our #WEARWHATSFAIR sustainable cause, empower consumers to be responsible fashion lovers. We advocate that quality and long-lasting designer wear doesn’t have to cost an arm and a leg, everyone can own a piece of thoughtfully designed and sustainably made designer wear that brings positive impact to the environment, designers and apparel makers.
Fast fashions have over the decade almost perished the industry of ateliers and the livelihood of tailors. CAFD is determined to revive the atelier industry in South-East Asia and regenerate the interest in tailored clothings. Tailors and seamstress must be professionally trained and be fairly paid to have another succession of ateliers. While fashion designers focused on Creativity, ASEAN ateliers must ensure the tailoring is of high quality distinguishing ASEAN clothings from mass productions. Moving forward, CAFD is determined to reposition ASEAN fashion as Responsible and Sustainable industry even in rapidly advancing technology world.
South-East Asia with its plethora of multi-ethnicities is rich with cultures and colors. Traditional sewing methods such as the Malaysian Baba-Nyonya beading, Vietnamese silk embroidery, Indonesian batik-printing and Thai hand-woven silk can only stay relevant if they can be integrated as part of contemporary wear. It is important that CAFD champions this message so that young designers can constantly keep in mind the importance of embracing tradition and culture in modern fashion. As more and more designers start to use these traditional sewing methods in their collections, then this culture can then be passed on to the next generation as a business and not just art.

But Conservation at CAFD extends to more. Fast-fashion and mass produced low-cost disposables have caused staggering record highs in textile waste over the years. Second to oil, the clothing and textile industry is the largest polluter in the world. CAFD shall continue to create awareness but only the Consumers can make a Difference.