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ASEAN is the South-East Asia caucus of countries including Phillipines, Vietnam, Thailand, Indonesia, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. This region is known for a plethora of multi-ethnicities rich in cultures and traditions. From traditional weaving methods to natural raw material productions, ASEAN has them all and now it is critical to conserve them.
The Council of ASEAN Fashion Designers (CAFD) is established to promote ASEAN fashion and designers to stay relevant in the global economy by creating a new clothing niche for ASEAN Sustainable Fashion with Fair Opportunities, Fair Value and Fair Living Wage.
  • Fair Opportunities for Original Creativity by ASEAN fashion designers
  • Fair Pricing with Reachable & Responsible Designer wear to combat fake goods.
  • Fair Value for Tailored Clothing that is High-quality & Long-lasting to reduce textile waste.
  • Fair Living wage for apparel makers by reviving tailoring industry.
  • Conserve Tradition in Contemporary Fashion.
  • A Sustainable Socio-Economic Fashion Industry Ecosystem to ensure ASEAN fashion remains relevant in today’s Digital Economy and Emerging ASEAN Designers to thrive in global marketplace.
Fast fashions have over the decade almost perished the industry of ateliers and the livelihood of tailors. CAFD is determined to revive the atelier industry in South-East Asia and regenerate the interest in tailored clothings. Tailors and seamstress must be professionally trained and be fairly paid to have another succession of ateliers. While fashion designers focused on Creativity, ASEAN ateliers must ensure the tailoring is of high quality distinguishing ASEAN clothings from mass productions. Moving forward, CAFD is determined to reposition ASEAN fashion as Responsible and Sustainable industry even in rapidly advancing technology world. South-East Asia with its plethora of multi-ethnicities is rich with cultures and colors. Traditional sewing methods such as the Malaysian Baba-Nyonya beading, Vietnamese silk embroidery, Indonesian batik-printing and Thai hand-woven silk can only stay relevant if they can be integrated as part of contemporary wear. It is important that CAFD champions this message so that young designers can constantly keep in mind the importance of embracing tradition and culture in modern fashion. As more and more designers start to use these traditional sewing methods in their collections, then this culture can then be passed on to the next generation as a business and not just art.

But Conservation at CAFD extends to more. Fast-fashion and mass produced low-cost disposables have caused staggering record highs in textile waste over the years. Second to oil, the clothing and textile industry is the largest polluter in the world. CAFD shall continue to create awareness but only the Consumers can make a Difference.