Doreen is the founder and CEO of DC Global who has previously co-developed and launched STYLO Fashion Grand Prix with its President and CEO, a brand that was conceptualised as an international event to supplement and boost the F1 Grand Prix in Malaysia, which later evolved into Malaysia Fashion Week and Mercedes-Benz STYLO Asia Fashion Week. She has more than 34 years of experience in corporate, lifestyle marketing and internal communications and has successfully developed integrated marketing programs for a variety of business-to-business clients. Her proficiency in niche and relationship marketing has helped her clients to reach their targeted desired audiences across Asia and internationally.